- 1973 founded by Günter Zierenberg
- grown to one of the largest European music houses
- Continuous expansion in the area of mail order
- Air-conditioned showrooms for acoustic and electric guitars
- biggest highlights were always the productive trade fairs
- Prominent musicians regular visitors
-Handbook (catalog) for musicians was legendary
-Stands out from the crowd because of the roundback
- well-known brand
- often seen stage guitar
